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Dana Schieffer

Design Leader

Designing growth experiences that connect user needs and business strategy.

about

ABOUT

I’m a product design director at The Washington Post, leading a team focused on monetization and growth across subscriptions, advertising, and new products. My work blends audience insight, product thinking, and behavioral design to create scalable, audience-centered experiences.

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I thrive in ambiguity, love building clarity, and am passionate about growing high-performing teams where creativity and ownership thrive. I’ve led work across B2C and B2B initiatives — always focused on crafting design that matters to people and drives impact for the business.

resumé

APPROACH

​I lead with clarity, care, and momentum. My role is to remove friction and unlock potential — creating the conditions for designers to lead, collaborate, and drive impact.

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  • Clarity over control – I give designers ownership and context

  • People-first growth – I coach for confidence and strategic thinking

  • Design as a connector – I bridge teams, tools, and insight

  • Frameworks for focus – I bring structure to messy problems

contact

CONTACT

Let's connect

I'm always open to collaboration, thoughtful conversations or mentoring.

Thanks for reaching out!

© 2025 by Dana Schieffer.

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